Discount Codes

How Discount Codes Work

Discount codes give anglers a way to get a reduced price on your trips. You create a code, set the terms, and share it. When a angler enters the code during checkout, the discount is applied automatically.

Use them for seasonal promotions, social media campaigns, repeat angler thank-yous, or to fill last-minute openings.

Creating a Discount Code

1. Go to Dashboard → Settings → Discount Codes
2. Click "Create Code"
3. Enter a code name (e.g., "SUMMER25" or "WELCOME10") — letters, numbers, and hyphens only
4. Choose the discount type:
   • Percentage: A percentage off the total (e.g., 15% off)
   • Fixed amount: A dollar amount off the total (e.g., $20 off)
5. Set the discount value
6. Configure limits and restrictions (see below)
7. Save the code

Limits & Restrictions

Each discount code can be fine-tuned with these controls:

• Usage limit: Total number of times the code can be used across all anglers (e.g., first 50 uses only)
• Per-angler limit: How many times a single angler can use the code (usually once)
• Expiration date: When the code stops working
• Minimum order value: Require a minimum booking amount to use the code (e.g., "$20 off orders over $100")
• Trip restriction: Limit the code to specific trips instead of your entire offering
• Date restriction: Only valid for bookings on certain dates (great for filling slow weekdays)

Sharing Your Codes

Once a code is active, share it wherever your anglers are:

• Social media posts and stories
• Email campaigns to your angler list
• Print materials (business cards, flyers, dock signage)
• Partner and affiliate websites
• Direct messages to anglers you want to bring back

The Checkout Experience

During checkout, anglers will see a "Have a discount code?" field. When they enter a valid code:

1. The discount is calculated and shown instantly
2. The original price is displayed with a strikethrough next to the new price
3. If the code is invalid, expired, or has reached its usage limit, a clear error message explains why
4. The angler completes checkout at the discounted price

Tracking Performance

From Dashboard → Settings → Discount Codes, each code shows:

• Uses: How many times it has been redeemed vs. the limit
• Revenue: Total booking revenue generated by the code
• Discount given: Total dollar amount discounted
• Status: Active, expired, or fully redeemed

Use this data to understand which promotions drive real bookings and which ones aren't worth repeating.

What's Next?

• Gift Cards — Another way to drive revenue and attract new anglers
• Loyalty Program — Reward repeat anglers automatically
• Email Campaigns — Promote your discount codes to your angler list